My love of clothes started at a very young age through working on street markets in London’s East End.  I went on to work for some fantastic brands and by the age of 18, I was managing a British clothing store on Hampstead High Street!

As I grew older, I realised the power of clothes and how they can make you feel. I started to be less bothered about fashion trends and more interested in defining my own style. Being in the industry, fashion trends were always going to be important, but I learned that while fashion is timely, style is timeless.

I have recently retired from my job as Vice-President of Gap Europe, a job I loved and where I worked with fantastic, vibrant people and was surrounded by clothes every day. As part of my evolution, I set up this business to share my experience by helping women to find or adapt their own style.

I am an extremely organised person, and my wardrobe reflects that.   I love spending time bringing order and clarity to any wardrobe. My own image has evolved over time, so I have firsthand experience that I bring to supporting women who have, for whatever reason, lost their way in their personal style. 

How you dress, how you accessorize, the way you put your clothes together in an outfit should express your personality! Your wardrobe should make you feel confident, current, and comfortable. Forget about chasing a fashion moment because style is timeless, and my aim is to find looks that make you feel good about yourself.

To this day, my passion for helping to style others continues, and extends beyond my business. I currently volunteer as a personal stylist for the UK charity, Smart Works, helping to give women the confidence they need to reach their full potential, secure employment, and change the trajectory of their lives. I was also part of the advisory team supporting the homeless charity, Crisis, with a hugely successful fundraising pop-up shop on Savile Row.